Jim Beam Letter
Letter sent to the Jim Beam Distilling Company
April 2002
Company President James B. Beam Distilling Company 526 Happy Hollow Road Clermont, KY 40110
Dear Sir:
I am a student at the University of Washington and I feel that Jim Beam's recent advertising campaign is sexist and degrading to both women and men. Advertisements such as these portray women as mere sexual objects and men as having no concern for women aside from being sexual objets. This pattern of objectification of women in advertising helps to maintain a rape culture in this country. In the United States, one in four women will be sexually assaulted in their lifetime and domestic violence is the leading cause of injuries to women ages fifteen to forty-four. I believe there is a connection between the sexist advertising used in Jim Beam's ads and this violence against women. I hope that you will also consider the impact that your ads are having and remove these ads from circulation.
Sincerely,
